1. Introduction
This Data Collection & Retention Policy (herein referred to as the “Policy”) describes the types of personal data collected by SimplifyToday (the “Platform”) through the usage of its website, features, functionalities, and services, the duration for which data is retained, and the rights users have regarding their data. It outlines how SimplifyToday collects, uses, retains, and manages your personal data to ensure that we only collect the necessary information to provide our services, protect your privacy, and adhere to data retention requirements.
2. Data Collection
The Platform collects information from Users in order to deliver its services and improve user experience. We collect the following types of data:
- Personal Information: Name, email address, and other contact details.
- Account Data: Data related to your registration, such as account ID, username, and profile details.
- Transaction Data: Records of payments, invoices, and any financial transactions made on the Platform.
- Usage Data: Information on how Users interact with the Platform, including browser types, IP addresses, and other metadata associated with platform activity.
- Session Reviews and Feedback: Feedback provided by users about completed sessions which helps the Company monitor service quality and improve user experience, as well as feedback about the website, content, structure, layout, appearance, accessibility, etc.
- Google Calendar Integration: If you choose to activate this feature, we request permissions that allow us to view, edit, and manage events in your Google Calendar. Our system currently uses these permissions solely to create SimplifyToday events. We do not access, read, or edit any other events. In the future, we may implement a feature to read event times solely for the purpose of preventing double-bookings, retrieving only event times without accessing event names or descriptions.
3. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Once data is no longer necessary, we will securely delete or anonymize it. The specific retention periods are as follows:
- Account Data: Retained for the duration of your use of the Platform and for a period of 12 months after account deletion or inactivity.
- Transaction Data: Retained for a minimum of 7 years, depending on legal or regulatory requirements related to tax and financial regulations. Appointment and payment data will be retained indefinitely for auditing, reporting, and regulatory compliance purposes. However, upon request, we can and will anonymize this data to remove personally identifiable information.
- Usage Data: Retained for a period of 24 months, typically used for site analytics, user behavior analysis, and improving platform features.
- Session Feedback Data: Retained for a minimum of 12 months in order to monitor service quality, improve user experience, and gather insights for platform improvements.
4. Data Deletion Requests
If you wish to request the deletion of your personal data, you may submit a request by contacting us at privacy@simplifytoday.ca. We will process your request in accordance with our Privacy Policy and Data Deletion procedures.
5. Data Storage and Security
All personal data collected by the Platform is stored securely and is protected by encryption and other security protocols. We ensure that third-party service providers also implement appropriate security measures to safeguard your data.
6. User Rights Regarding Data
In accordance with applicable laws, you have the following rights regarding your data:
- Access: You may request access to your personal data stored by the Platform.
- Correction: You may request the correction of any inaccurate or incomplete data.
- Deletion: As mentioned above, you can request the deletion of your data under certain conditions.
- Objection: You can object to the processing of your personal data in certain circumstances, particularly when processing is based on legitimate interests.
